Director of Marketing & Development

If interested in this position, please email your resume, cover letter, and application to Renee VanDyke, Executive Director of Human Resources at Renee@VisionTrust.org.

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Job Description

JOB TITLE: Director of Marketing & Development

CORE TEAM: Executive Team

LOCATION: Flexible

SCHEDULE: Full Time; Exempt

SALARY RANGE: $70,000 – $80,000

ORGANIZATIONAL RELATIONSHIPS:

Reports to: President/CEO

Coordinates with: President/CEO, VP of Finance, VP of International Child Development, HR Director

Job Purpose Summary

The Director of Marketing & Development (DMD) will act as one of the primary architects and executors of VisionTrust’s Marketing (child sponsorship acquisition), Development (fund development), and Communications strategies in order to:

  1. Enable compassionate people to effectively and smartly help orphans and vulnerable children;
  2. Guide U.S. churches in effective global mission programs which focus on orphans and other vulnerable children.

The DMD will also oversee development of VisionTrust’s strategy to develop and maintain the necessary Marketing, Development, and Communications, as well as the infrastructure to support its current and future operations. In addition, the DMD will oversee the Product Lifecycle Management of all partner facing products.

In respect to day-to-day tasks, the DMD will provide the oversight needed to ensure that the Marketing, Development, and Communications strategies are implemented in a way that meets VisionTrust’s short and long term sponsor/donor satisfaction.

The DMD will be responsible for managing the following teams and ensuring that they have the correct structure, people, and skills necessary to meet their respective objectives: Partner Engagement, Church Engagement, and Marketing, as well as Communications. And finally, the DMD will act as one of the primary development staff required in major partner fund-raising activities.

Key Responsibilities

Develop a full grasp of VisionTrust’s strategic initiatives, products and services. This will encompass two main areas:

  1. Individual child sponsorship programs
  2. Major Donor fund development
  • Management
    • Monitor progress against strategic and operational goals, and make sure any and all corrective actions are implemented.
    • Manage operating and capital expenditure budgets within corporate budgets and targets.
    • Produce monthly reports detailing progress on all Critical Success Indicators.
    • Act as a VisionTrust spokesperson and effectively represent VisionTrust at a top level executive capacity in dealings with a wide variety of external contacts.
    • Act as one of the primary development staff required in major partner fund-raising activities.
    • Serve on planning and policy-making committees as needed.
  • Marketing
    • Maximize the role of Director of Marketing & Development in achieving VisionTrust’s strategic goals.
    • Ensure that the overall strategic plan is translated into concrete tactical action plans by all reporting departments and teams.
    • Develop the overall Marketing strategies for:
      • Achieving targeted fund-raising and partner satisfaction levels in existing market segments.
      • Successfully meet fund-raising growth goals and partner satisfaction goals in targeted new market segments.
    • Ensure that the Marketing, Communications, and Development functions have the necessary infrastructure (technology, systems, etc.) to support both current and planned activities.
    • Ensure that VisionTrust engages in relevant and appropriate market research and market intelligence activities to identify and understand:
      • Partner needs and preferences among existing and new market segments.
      • Strategies and efforts of other organizations working in our areas of focus.
      • Alignment of product and marketing activity to the VisionTrust brand promise and mission, values, and goals.
    • Confirm that VisionTrust’s marketing strategies and fundraising plans:
      • Create/enhance VisionTrust’s brand awareness.
      • Price products and services at levels that provide sufficient revenues to meet program and corporate goals.
      • Optimize use of available multi-channel marketing methods.
      • Elevate opportunities to engage in cross selling with both internal and external channel partners.
      • Provide Partner Engagement and Church Engagement with the needed solicitation tools.
    • Develop and measure product performance in critical success areas including, but not limited to:
      • Cost per acquisition of sponsors.
      • Number of sponsors acquired.
      • Lifetime Value of sponsors and donors.
      • New sponsor acquisition goals (monthly/annually).
    • Identify strategic business partners and negotiate needed contracts with potential partners’ top-level executives.
    • Confirm that VisionTrust’ s marketing strategies and fundraising plans:
      • Create/enhance VisionTrust’s brand awareness.
      • Price products and services at levels that provide sufficient revenues to meet program and corporate goals.
      • Optimize use of available multi-channel marketing methods.
      • Elevate opportunities to engage in cross-selling with both internal and external channel partners.
      • Provide Partner Engagement and Church Engagement with the needed solicitation tools.
  • Development
    • Develop the overall Development strategies for:
      • Achieving targeted fund-raising and partner satisfaction levels in existing market segments.
      • Successfully meet fund-raising growth goals and partner satisfaction goals in targeted new market segments.
    • Carry a book of major donor relationships (numbering about 30-40).
    • Plan and execute major donor events in various targeted markets annually.
    • Ensure that VisionTrust engages in relevant and appropriate market research and market intelligence activities to identify and understand:
      • Partner needs and preferences among existing and new market segments.
      • Strategies and efforts of other organizations working in our areas of focus.
      • Alignment of product and marketing activity to the VisionTrust brand promise and mission, values, and goals.
    • Develop and measure product performance in critical success areas including but not limited to:
      • Cost per dollar raised (ROI).
      • Efficient costs in major donor and foundation fundraising.
  • Other duties as assigned.

Knowledge, Skills, and Abilities

The ideal candidate will have 10 or more years of relevant experience with substantial experience at the senior executive leadership level, preferably in sales/fund-raising, marketing and communications, operations, and product development. The applicant needs to have a proven track record of running a sales/fund-raising and marketing operation in a growing/dynamic market(s).

He/she must also have proven experience in operating as part of an executive leadership team, placing high emphasis on collaborative decision-making and fostering a high degree of coordination between functions.

The ideal candidate needs to have a track record that demonstrates ability in the following competencies at the senior executive level: Leadership, Strategic Thinking, Vision Formulation, Business Acumen, Customer/Market Focus, Results Driven, Decisiveness, Problem Solving, Negotiation, Organization Building, Managing Change, Coaching and Counseling, Communication, Listening, Interpersonal, Relationship Building, People Development.

In addition, the candidate needs to:

  1. Have a personal relationship with Jesus Christ. This involves a consistent witness of Jesus Christ, maintaining a courteous Christ-like attitude in dealing with people within and outside of the ministry. Refrains from any conduct that may bring the ministry into question and faithfully upholds the ministry in prayer;
  2. Demonstrate understanding of and commitment to VisionTrust’s ministry;
  3. Agree with VisionTrust’s Statement of Faith;
  4. Implement company policies and procedures;
  5. Organize, set priorities, take initiative and exercise sound judgment within areas of responsibilities;
  6. Maintain highly sensitive and confidential information;
  7. Use high degree of tact, diplomacy, discretion, and professionalism in dealing with field partners, donors, and staff;
  8. Communicate clearly, ethically, and effectively in writing and orally;
  9. Ability to teach and motivate others, resolve conflict;
  10. Demonstrate personal effectiveness/integrity;
  11. Exercise stress management/composure;
  12. Have highly developed interpersonal skills, ability to meet people with ease;
  13. Have strong organizational skills, well-disciplined, and able to meet deadlines.

Qualifications

Required Education & Experience:

  1. Four years of post-high school education; Business Degree or Marketing Degree with MBA is required.
  2. Minimum of ten years’ experience in leadership role in related field of work is required.

Working Conditions

  1. Requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to participate in and facilitate group meetings.
  2. Requires willingness to work a flexible schedule.
  3. This position requires approximately 30% domestic and international travel with exposure to safety and disease hazards. Travel may occasionally require lifting up to 70 pounds.
  4. Mental demands: while performing the duties of this job, an employee is regularly required to interact with many personality types throughout the day; use written and oral communication skills; read and interpret data, information, and documents; analyze and solve non-routine challenges; observe and interpret people and situations; work under deadlines with frequent interruptions; and interact with multiple work teams.
  5. Physical demands: Conduct normal lifting, sitting, standing and active across our diverse work settings (national and international).

 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

If interested in this position, please email your resume, cover letter, and application to Renee VanDyke, Executive Director of Human Resources at Renee@VisionTrust.org.

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